<i>Men will be Men?</i>: Masculinities on display in the Facebook communication practices of Pakistani men

In the past decade, popularization of social media in Pakistan has greatly influenced way which people communicate and interact with each other. The rapidly evolving nature online communication country when viewed against backdrop country’s socio-cultural characteristics religion is particularly significant. Facebook, being prime platform been revolutionary liberating because while acting as a medium communication, transgresses traditional manner gendered interactions, it at same time enabled users to perpetuate reinforce existing gender ideology. As result, Facebook evolved into space where individuals construct identities discursively. Using Multimodal Discourse Analysis, I investigate ways Pakistani men multimodally their on Facebook. show how are not only upholding norms discourse but also there subtle signs digression from established models masculinity.